VisitLEX Leans on ‘The Queen’s Gambit’ and a Local Experiential Campaign to Boost Travel and Revenue
The tourism and hotel industries have taken a serious hit this past year as a result of the pandemic. To top it off, the two are intrinsically linked from a revenue standpoint since tourism boards are often funded primarily through hotel bed taxes. For VisitLEX, the tourism office of Lexington, KY, that meant the marketing...
EM Buzz – 3/11/2021
05.26.21 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Executive Q&A: Lexus Goes ‘All In’ on Gaming With a Concept Car Designed by Twitch Users To engage...
How Hennessy Raised a Glass to the Lunar New Year and Resonant Multicultural Marketing
It’s hard to replicate the multisensory environment of a nightlife event through a screen, but to infuse a rich and relevant dose of culture on top of that is an added challenge Hennessy is well equipped to meet. The brand, which puts celebrating cultural diversity at the heart of its organization and its marketing, created...
Marketing ROI in 2021 and Beyond: Building Connected Experiences
FREE LIVE WEBINAR - A new study conducted by audience engagement agency InVision Communications and Chief Marketer demonstrates that modern marketers increasingly recognize the need to break down silos in their organizations, enabling a clear customer story across brand touchpoints and across marketing functions.