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| 05.26.21 |
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 | Executive Q&A: Lexus Goes 'All In' on Gaming With a Concept Car Designed by Twitch Users
To engage younger consumers and support the launch of its 2021 Lexus IS sports sedan, the luxury carmaker recently staged a pair of interactive, livestreamed events on Twitch that concluded with a unique takeaway for the…Read more. |
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 | VisitLEX Leans on ‘The Queen’s Gambit’ and a Local Experiential Campaign to Boost Travel and Revenue
The tourism and hotel industries have taken a serious hit this past year as a result of the pandemic. To top it off, the two are intrinsically linked from a revenue standpoint since tourism boards are…Read more. |
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 | Partner Content
From live, virtual or hybrid, we make experiences happen. Our results driven approach is rooted in data driven insight curation, cultural relevance, bold creative thinking, omnichannel navigation and post program measurement to drive brand growth. Whether an immersive pop up, PR stunt, mobile tour or virtual experience, our XM-focused brand engagements connects your brands with your consumers hands, hearts and minds.
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 | How Hennessy Raised a Glass to the Lunar New Year and Resonant Multicultural Marketing
It’s hard to replicate the multisensory environment of a nightlife event through a screen, but to infuse a rich and relevant dose of culture on top of that is an added challenge Hennessy is well equipped…Read more. |
 | Five Activation Insights From OGX's COVID-Safe Drive-Thru Car Wash
At the start in 2021, shampoo brand OGX introduced three new haircare collections for women seeking salon-style treatments at home. To launch the product in a COVID-safe environment, the brand turned to a drive-thru, specifically a…Read more. |
 | Team Liquid and Alienware Celebrate Partnership Renewal With Pair of Virtual Events
Professional esports organization Team Liquid and Alienware, the gaming hardware subsidiary of Dell, renewed their partnership last month, marking nearly a decade of working together to support the gaming community with technology, training facilities across the…Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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