Sleep Number Cozies Up with CES Revelers
If most of your exhibit’s visitors are going to be lying on their backs, looking up, the ceiling just might be the most important design element of your booth. So for Sleep Number’s 40-by-50 space at CES, the mattress brand created an overhang made up of 182 multicolor triangle outlines—a clever lift from the brand’s...
Arm Creates a Futuristic Owned Space at TechCon
The computer technologies designer hosts more than 3,500 guests at its annual developer conference. For its own footprint at the 2019 event, the company wanted a futuristic space that would invite developers to think about limitless possibilities. The pièce de résistance was a 20-foot-by-40-foot LED screen suspended overhead—flanked on either side by backlit tension fabric...
Hyatt Banks on Modularity for a Brand Portfolio Exhibit
The exhibit reflected the sleek-but-comfortable vibe you’d expect for the hotel chain. But its neatest aspect was its modularity: Hyatt can size up to 50-by-50 for bigger shows, like IMEX, and down to eight-by-14 for smaller ones. Given Hyatt’s varied brand portfolio, a flexible graphics system uses magnetized tiles that can be easily swapped depending...
MSD’s Booth Conveys the Science of Oncology Therapies
The open-on-all-sides exhibit MSD unveiled at the European Society for Medical Oncology trade show was a distinct break from its previous traditional exhibit designs. The brand, a subsidiary of Merck & Co., focused much of its display on the cancer drug Keytruda, but the booth also needed to convey information about the science behind other...