Amazon Helps College Students and Parents Shop for the Dorm - Event Marketer

Amazon Helps College Students and Parents Shop for the Dorm - Event Marketer
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Amazon Helps College Students and Parents Shop for the Dorm

Brand: AMAZON
Agency: ENGAGE & RESONATE
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST PERMANENT OR POP-UP RETAIL EXPERIENCE
Year: 2019
Amazon popped up temporary dorm rooms (average size: 150 square feet) at Amazon Hub Locker+ locations on 10 college campuses. The goal: Show students and parents how easy it is to create a cozy, personalized…
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