Archives: Case Study

WestJet’s Christmas campaigns are legendary. Here’s just a taste of what the brand has pulled off over the last eight years: Delivering personalized gifts from “Blue Santa” at baggage claim, completing 12,000 acts of kindness in 90 destinations over the course of 24 hours, and throwing an epic community Christmas party for the residents of […]

Taco Bell, the largest quick-service Mexican restaurant in the world, sunk its teeth in the hospitality space with a “tacoasis” it built in Palm Springs that immersed 400 superfans and 61 top-tier media outlets from 21 states in its rally cry of “Live Mas.” Taco Bell carefully choregraphed the entire experience (read a deep dive […]

Ahead of the eighth and final season of “Game of Thrones,” HBO set out to see just how deep fans’ allegiance to the series runs by asking them to Bleed #ForTheThrone—literally. The global campaign, which kicked off in Austin during SXSW, supported the American Red Cross, which at the time was facing an emergency blood […]

The Land Rover Defender is a natural born trailblazer, according to the brand, and for the launch of its all-new 2020 vehicle, it needed an equally trailblazing program that would break the mold of splashy automotive launch events and cater to a broad target audience. Armed with research that 77 percent of live music and […]

Product reveals are often conducted from a stage. Gulfstream at the NBAA-BACE show in Las Vegas required something a little more custom for the launch of its new flagship private jet, the G700. Like a 60-foot-tall by 160-foot-wide automated structure with a 5,000-square-foot frontal façade composed of transparent, high-resolution LED screens that delivered stunning content […]