Taco Bell’s Hospitality Play: ‘Food Drops,’ Photo Ops and Exclusive Menu Items

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Ex Awards 2020_Best Production Consumer_Silver_Taco Bell Games

Taco Bell, the largest quick-service Mexican restaurant in the world, sunk its teeth in the hospitality space with a “tacoasis” it built in Palm Springs that immersed 400 superfans and 61 top-tier…

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