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| 01.14.21 |
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Have you found yourself missing the long lines for coffee and the even longer walks back to the hotel room at the end of a marathon day at CES as much as we are this week? We'd take it all to just get back, right? As Cannes Lions announces its intention for a June in-person festival, the countdown to summer—and recovery—is on.
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The Fab 50: Meet the Industry's Top Event Builders
Today's top fabricators possess skillsets that make them uniquely positioned to build events and experiences that are both expertly
live-wired and artfully crafted. And in 2020, another useful quality
came to the forefront: adaptability...Read more.
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Inside a Pool Party Drive-thru Series with a Local Twist
To promote the latest novel in Jeff Kinney’s “Diary of a Wimpy Kid”
series, publisher Abrams Books partnered with nearly 20 independent bookstores to host "pool party" drive-thru activations that offered
playful vignettes and family-friendly engagements…Read more.
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PARTNER CONTENT
See how Porsche Canada used Limelight’s software to create safe and contactless consumer experiences. Due to COVID restrictions, strict safety protocols were implemented in accordance with local and provincial guidelines, without compromising on customer experience. Read more. |
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Hussmann Leans Into an Educational Mobile Tour
In the absence of trade shows and expos, some b-to-b brands might have pivoted their event programming to digital, but for Hussmann, the only effective way to educate its customers on its products and technology was to show them in person…Read more.
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Four Tips on Using Extended Reality in Virtual Events
A quick Google search of the term "extended reality" would have you believe it’s a blanket phrase used to encompass all of the “realities”
—AR, VR and MR. But the technology is much more nuanced. And
the possibilities? Endless…Read more.
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How to Fine-tune Your Virtual Measurement Strategy
In the early days of the pandemic, event marketers scrambled to replace their physical events with virtual ones without much strategic insight into measurement. Flash-forward to the present, and the industry is taking advantage of the data-rich environments virtual provides…Read more.
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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