EM Buzz – 4/8/2021
04.08.21 Cannes Lions is taking its festival online once again this year. But let’s reminisce, shall we? Tour some of the fest’s last branded beach spaces along the French Riviera while awaiting their return. Let us pray. Herdez Salsa Spices Up COVID-Friendly Sampling Traditional Mexican salsa brand Herdez enjoys brand recognition on the West Coast....2021 Executive Roundtable: Diversity in Events
Top Agency Executives Share Insights on the Action Steps They’re Taking, and the Progress They’re Making, Toward Greater Diversity, Equity and Inclusion Few business sectors have a greater impact on diversity, equity and inclusion than experiential marketers. From the composition of their own internal teams to the vendors they choose to partner with to the...Find Your Next Partner: The 2021 Virtual Platforms Index
Your Q1 Guide to the Industry’s Top Virtual Products and Platforms There’s never been a more important time to have a strong virtual platform partner. But the market has never been more inundated with options. To make the job easier for event marketers in search of just the right platform for their portfolio of 2021...
How to Recalibrate Your Event and Trade Show Strategies in this New Era
A roadmap to increasing brand relevancy with your key audiences While the pandemic has required us to press “pause” on live events as we knew them, it hasn’t stopped the industry’s drive to find a way to carry on. From virtual events that get smarter and more effective with every execution, to innovative outdoor events...