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| 04.08.21 |
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Herdez Salsa Spices Up COVID-Friendly Sampling
Traditional Mexican salsa brand Herdez enjoys brand recognition on the West Coast. But on the East Coast, the product could use some more notoriety. The solution: a nine-week sampling program that dropped product safely into neighborhoods in and around Boston…Read more. |
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Four Lessons Learned From Stratasys' Mobile Showroom
In the abscence of trade shows during the pandemic, 3D printing technology company Stratasys decided to take its show on the road. Here's how the brand scored better results in six stops than it would have exhibiting in six months-worth of trade shows…Read more. |
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Partner Content
Better than hybrid. IVC Flex Experiences strike the balance for your audience.
Traditional hybrid events won’t cut it. Digital will no longer be an afterthought but a critical channel. Flex is our approach to a customized blend of in-person and digital engagements that deliver complementary content, and impact in unified but unique way. Flex takes a “best of both worlds” approach to achieve an optimal mix of reach, brand affinity, and audience engagement. Learn more
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Brands Get Up Close and Personal With Home Activations
Though most events are virtual these days, savvy marketers have tapped into at-home or reverse activations to amplify on-screen events and build buzz for new products and programs. From personalized experiences to marketing kits, behold their winning tactics…Read more. |
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French's Encourages Consumers to Quit Mayo for Mustard
To get a free sandwich from celebrity chef Tom Colicchio (yes, please!), hungry New Yorkers pledged their allegiance to French’s at a pop-up eatery the brand staged next to the chef’s restaurant. Here's how it pulled off a COVID-friendly event—without sacrificing taste… Read more. |
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How Kohl's Cruised Through a Drive-In Fashion Show
The unexpected benefit of activating a fundraising event in a pandemic: accessibility. For adaptive fashion nonprofit Runway of Dreams, going beyond the gala format helped boost the profile of its drive-in event—and secure a title sponsor in Kohl's...Read more. |
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| Contact us: |
| Kaylee Hultgren, Editor, khultgren@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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