OSRAM Spotlights its Autonomous Vehicle Tech with a Moving X-Ray Monitor
Considering that OSRAM develops photonics used in autonomous vehicles, you’d figure they could come up with some rich event technology. And they did. Because its components are often “invisible” to users, the company mounted a 55-inch X-ray monitor on a motorized track so it could move back and forth across the length of an autonomous...
NASCAR Racing Experience Revs up Daytona 500 Fans with a Digital Prize Wheel
NASCAR Racing Experience gives fans the chance to drive actual stock cars on actual NASCAR tracks. So what better place to engage possible customers than the Daytona 500. The brand used a web-based video gaming platform (a simple digital “Wheel of Fortune”-style spinner, for example), awarding promo codes, travel certificates and other enticements to winners....
Mastercard’s App Intros its Sonic Brand Identity with Personalized Jingles
You’re no doubt familiar with the interlocking red and yellow circles that form Mastercard’s brand identity—its visual brand identity, that is. In 2019, Mastercard introduce its first-ever sonic brand identity, a short jingle without words that is meant to form the card issuer’s audio calling card. Part of the rollout for the sonic identity involved...
Seamless App’s Restaurant on Wheels Puts an Experiential Spin on Food Delivery
The struggle has been real for both the restaurant industry and consumers itching to dine out safely amid the pandemic, so for the month of April, food ordering app Seamless is delivering a whole new way of enjoying takeout to support its restaurant partners and engage hungry New Yorkers. Rolling through Manhattan, Brooklyn and Queens...