Mastercard's App Intros its Sonic Brand Identity with Personalized Jingles - Event Marketer

Mastercard's App Intros its Sonic Brand Identity with Personalized Jingles - Event Marketer

Mastercard’s App Intros its Sonic Brand Identity with Personalized Jingles

2020 EDTA Best Single Tech B2C_Mastercard_Gold
Brand: MASTERCARD
Agency: OCTAGON
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Year: 2019
You’re no doubt familiar with the interlocking red and yellow circles that form Mastercard’s brand identity—its visual brand identity, that is. In 2019, Mastercard introduce its first-ever sonic…
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