How Brands Are Building Homey Event Footprints to Attract Attendees
How brands are building cozy environments and activations to lure attendees back to live View the story LinkedInTwitterFacebook FEELS LIKE HOME How brands are building cozy environments and activations to lure attendees back to live By Kait Shea There’s no place like home, an adage that has rung particularly true over the last two and...
Ghirardelli Elevates the S’mores Moment on its first Experiential Tour
Ghirardelli squares are known for their “luscious” bites of chocolate with fillings like caramel that kick a moment of indulgence up a notch. But this summer, Ghirardelli is inviting consumers to elevate everyday indulgences, like the summer classic, the s’more, with its squares that provide “the perfect bite.” What began as a shopper marketing program...EM Buzz – 7/14/2022
07.14.22 It's official. We're halfway through 2022. And the second half of the year is comin' in hot. To get your creative juices flowing, check out our full Ex Awards coverage detailing the 90 campaigns recognized in this year's program—and steal some ideas for your next event. Beach Business: Cannes Lions Festival Roars Back to...
Q&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater
To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Dubbed The ELECTRIQ Theater, the unit is a tall cubed structure with LED surfaces inside and out,...