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| 07.14.22 |
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It's official. We're halfway through 2022. And the second half of the year is comin' in hot. To get your creative juices flowing, check out our full Ex Awards coverage detailing the 90 campaigns recognized in this year's program—and steal some ideas for your next event.
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Beach Business: Cannes Lions Festival Roars Back to Live
After a painful three-year hiatus caused by the pandemic, the Cannes International Festival of Creativity returned to its in-person format last month, drawing marketing and advertising execs to the French Riviera for networking, industry awards and mega beach activations… Read more. |
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'Square' Meals: Ghirardelli Upgrades a Summertime Staple
The brand is inviting consumers to get “s’more” out of summer at stops along its sweet sampling tour, where they’re encouraged to relax in a backyard-inspired footprint, roast marshmallows and experience how its gooey chocolate squares provide the “perfect” s’more bite… Read more. |
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PARTNER CONTENT
Consumer Attitude vs. Behavior: How to Measure True Value
Brands have long depended on the guesswork around consumer “intentions” to measure impact. But savvy marketers are designing a multi-channel customer journey that is engineered for commerce through action-oriented engagements. |
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From Jägermeister to Yahoo, Brands Mark Pride with Events
Many corporations have been accused of rainbow washing during Pride Month in recent years, but companies that mark the occasion by not only celebrating but advocating for the LGBTQ+ community are making meaningful inroads. And live events are leading the way… Read more. |
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Chevy Plugs into CMA Fest with EVs and Key Partnerships
Chevy evolved its legacy sponsorship of the annual music fest this year to strengthen its credibility in the country music space while showcasing its portfolio of electric vehicles. Fans could enjoy free rides, a recycling activation, Spotify's "Vibes" check and a TikTok Duet Booth… Read more. |
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How Truly is Making Attendees a Part of its Art Installations
Truly Hard Seltzer is cracking open a summer-long sampling strategy with a footprint at Toronto’s Union Summer market, which includes a branded bar and lounge area surrounded by colorful art installations that cast reflections on attendees, and morph with weather and time… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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