The only gathering of experiential agency executives focused on growth strategies, client retention, driving innovation and creating business value.
Exclusively Produced For: Senior strategic event agency executives (VP and higher), business analysts, private equity companies, diversity officers, benefits supervisors and banking/lending partners and more.
SEPTEMBER 21, 2022
CITY WINERY, NEW YORK CITY
ALSO: Exclusive Industry Forecast Data and Research Unveils, Small-Group Networking, Industry State of the Unions, Ops and Logistics Deep Dives, the First-ever Live Celebration of the 2022 Top 100 Agency IT List… and more.
An action-packed day of executive-level conversations and expert insights focused on finding solutions to your most urgent business challenges.
Kick off your day with a savory breakfast, coffee and a million dollar view of the Hudson River. Reunite with old industry friends and get to know new ones.
As a leader, you strive for greatness, pushing toward defining moments that have a lasting and positive impact. To achieve great things, you need a great team. One that can work together at their full potential, even in an era of uncertainty. The No. 1 reason teams fail to hit their stride is that they’re lacking alignment.
In this keynote you will learn how the principles of responsive organizational design can help you achieve more alignment now and set the stage for continuous improvement so your teams can perform at their best. Attrition, poor engagement, micromanaging, a political or passive-aggressive culture—these are all symptoms of an unaligned team. Aligning your team will get you working together, on both an operational and cultural level, so everyone can perform at their best.
Be the first in the world to see, hear and get an actual copy of Event Marketer’s exclusive 2023 Industry Outlook Report—a broad, first-of-its-kind analysis of the industry fielded for agencies. Get access to critical data points on client spending changes, budget predictions and growth forecasts across multiple industry sectors. Hear data-driven insights on how the industry will budget, plan, pivot and produce events next year. Walk away with actionable intel that will inform your 2023 revenue targets, yield strategies and key decisions.
If there is one thing we’ve all learned in the past months, it is that the future is impossible to predict. Knowing that, how do we build teams that thrive in the weeks, months and years to come? The answer lies in one-degree shifts: small, consistent changes that enable teams to build trust, remove friction, and build a culture of innovation.
In this engaging, and takeaway-loaded presentation, workplace expert Eric Termuende shares what years of research, stories, and insights uncover about the one-degree shifts leaders use to adapt to an ever-changing world around them and build incredible teams. From Domino’s Pizza to the British Cycling Team, discover how the consistent application of small, incremental changes improves camaraderie, belonging, psychological safety, and engagement. While the future of work is certain to be uncertain, there is nothing to say we can’t still thrive in it.
In this presentation, leaders will learn the secret of a one-degree shift to:
Nothing is off the table in this candid conversation where we ask the big, hard questions that are on every agency leader’s mind: What will experiential marketing look like in the future and how will event agencies need to shape shift to survive? Where are the biggest opportunities and what are the biggest challenges for event agencies in the next five years? Where can agency leaders win and generate business in the future? And how can agency leaders create businesses and teams that can thrive in the midst of crisis and change?
Moderated by Jessica Heasley, Group Editor & Publisher, Event Marketer
In the new normal, procurement departments have become clearing houses for a host of post-pandemic practices that touch every part of the event ecosystem. From hiring, contracting and paying agencies to cancellation clauses and payment terms, nothing is the same as it was three years ago. Listen in as we discuss what corporate procurement departments want and need from agency partners, how to position your shop as more “hireable” through the eyes of procurement—and how to prepare for the next chapter of working with procurement.
Go inside the hearts and minds of veteran clients to find out what keeps them up at night, what they want and need from their agencies in 2023—and how you can position yourself to give it to them. Hear what challenges clients are facing and how those impact their way of doing business with you. Understand the unique pressures they’re experiencing and how their approach to event strategies has changed and evolved. Get candid insights that you can use to build and sustain a vibrant business building practice based on what your current and future clients need.
Moderated by Marrah Thomas, Senior Manager-Global Internal Events & Conferences, Delta Airlines
Hear some of the event sector’s most active private equity leaders, and agency leaders who have lived it, discuss M&A trends, how deals are changing and what they’re keeping their eyes on. Gain insights into what investors and acquirers are looking for and how agencies can attract investment dollars, acquisition funding and hybrid strategic opportunities. We’ll discuss sources of investments, the changing “deal climate” and how agencies can boost their business value in a post-pandemic industry. Get a handle on deal multiples, hear examples of deals that proved win-wins and walk away with a 2023 M&A update.
Moderated by Kerry Smith, Founder, Event Marketer
A candid high-level conversation about positioning your business for growth, winning more business and creating an agency driven by innovation. Hear how agencies are resetting capabilities and using strategy and innovation as cornerstones of new multi-year growth plans. Get a sense of how agencies can instill a spirit of innovation in their strategic practices and get a gut-check on your own agency’s strategic progress.
Moderated by Rachel Boucher, Head of Content, Event Marketer
We are in a new era of brand building where brands with soul outperform their peer groups. But many brands still struggle to arrive at a brand purpose that will ignite the hearts and minds of customers and their workforce. In this talk, you’ll learn how a new “purpose-profit” business model will win the hearts and minds of employees and consumers—and drive growth and revenue in the future. Specifically, we’ll dive into:
*All attendees will receive a digital copy of "The Purpose Advantage: How to Unlock New Ways of Doing Business"
Cap off the day with a celebratory cocktail as you mix and mingle with your agency peers from across the industry—and listen in as the Event Marketer team announces—live for the first time—the top 100 agencies named to the 2022 IT List.
Sponsored by: AnyRoad, PRG & Event Host Live
Pier 57 at Hudson River Park
Just steps away from the Highline, Little Island, the Meatpacking District and the Whitney Museum, City Winery is right in the heart of one of New York City’s most vibrant, creative and walkable neighborhoods and features stunning views of the Hudson River.
Price $1,495 per attendee.
To register, simply request your invitation below.