EM Buzz – 6/30/2022
06.30.22 Summer is here—and so is Camp McDonald's. Yep, the fast food giant is delivering a 27-day digital event campaign exclusively on its mobile app. On the menu: Food hacks, meal deals, music performances and merch drops. Moving Past 'Good Intentions' to Support Cultural Diversity Recruiting diverse talent is just one step towards fostering an...
Five F&B Sampling Tactics Worth a Taste-Test
From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) But traditional sampling tactics need a little extra oomph these days (and sometimes a little extra “ugh”) to make...
Kimpton Rowan Merges Hospitality and High-end Retail with a Curated Showroom in Palm Springs
Palm Springs, CA, has no shortage of luxury resorts boasting spectacular views, perfectly-manicured grounds, lavish spas and a lively dining scene. So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail....