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| 06.30.22 |
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Summer is here—and so is Camp McDonald's. Yep, the fast food giant is delivering a 27-day digital event campaign exclusively on its mobile app. On the menu: Food hacks, meal deals, music performances and merch drops.
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Moving Past 'Good Intentions' to Support Cultural Diversity
Recruiting diverse talent is just one step towards fostering an inclusive work environment. In our second Experiential in Color program, we talk with 16 rising brand and agency stars about industry trends, progressive campaigns and what it really means to belong in events… Read more. |
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Stargazing and Sustainability: Step Into Kimpton's 'Escape'
Kimpton Rowan Palm Springs knows it's not the only game in town when it comes to lavish resorts, so it leveraged a mix of strategic partnerships and consumer passion points to deliver a curated event brimming with “unexpected touches,” where hospitality met high-end retail… Read more. |
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Content is Queen in Buick's Multichannel NCAA Campaign
More than 40 percent of athletes are women, but they get less than 10 percent of media coverage. With that stat in mind, Buick leveraged its NCAA sponsorship this year to connect fans with legendary female athletes, including through a brand-new content platform… Read more. |
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F&B Sampling: 5 Ways to Send Consumers to Flavor Town
Surprise-and-delight tactics are wending their way back into food and beverage sampling strategies at a time when consumers are seeking interaction, not just a freebie. And the savviest brands are looking past traditional metrics to serve piping-hot plates of engagement… Read more. |
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Achievement Unlocked: How Riot Games Won the Grand Ex
Need to level-up your events? Take a page from Riot Games’ playbook. The video game publisher earned the coveted Grand Ex for a new-era global campaign that merged gaming and entertainment through a storyline of touchpoints that unfolded across several "acts"... Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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