EM Sizzle Newsletter – 4/24/2026
04.24.26 If you’ve ever sat down at the family dinner table and thought, “This conversation should be recorded,” then you’re in luck. Prego is launching the Connection Keeper, an AI-free, screen-free recording device designed to help users create an audio scrapbook. All they have to do is set it on the table and press record....
The Brief: Food Courts and ‘X-Files’ Extravaganzas
This week’s hot takes on hot topics in experiential marketing cover Chili's food court, dog-friendly deli shops and “X-Files” fan extravaganzas.
Experiential Marketing Trend of the Week: Aura Readings
In the age of thoughtful takeaways and vibe checks, consumers are lining up to have their “energy” captured, visualized, and interpreted at events. Let’s take a reading on how personalized color assignments, once relegated to wellness fairs and spiritual subcultures, are generating personalized, shareable and slightly mystical engagement at events. But first, the Why. Unlike...EM Exhibit Strategies: April 2026
Experiential innovation, performance indicators that inspire action, collaborative experiences that reflect current consumer trends—we're digging into the year's most effective trade show exhibit strategies and tactics at the Experiential Marketing Summit, May 18-20, in Las Vegas. Listen, get inspired, ask questions, and break it all down with your industry peers. As Anna Huddleston, our...