Event Marketer Sizzle: Event Trends, Interviews, and In-the-Field Coverage
04.24.26
If you’ve ever sat down at the family dinner table and thought, “This conversation should be recorded,” then you’re in luck. Prego is launching the Connection Keeper, an AI-free, screen-free recording device designed to help users create an audio scrapbook. All they have to do is set it on the table and press record. The device doesn’t connect to Wi-Fi, so users have the option to upload their recordings to StoryCorps’ archive for preservation. Who knew pasta sauce would get into tech?
📷 Photo of the Week
 
 
At Coachella, Pinterest’s rainbow-themed activation asked festivalgoers to lock away their devices and create “in the moment” memories, not just content. With their hands free, attendees could make sticker-filled “Joy Guides”… Read more.
🗨️ Insight of the Week
 
“We understand that when creators are posting content of our event or content that’s sponsored, we shouldn’t be the star of that. They’re the star.”
–Mallory Kuenzi, Senior Director-Creators, Expedia Group
Creator Camp
Expedia Brings Content Creators Offline for a Summit in Palm Springs
To boost momentum around its Ambassador Program, Expedia invited 38 creators on a brand trip filled with education sessions, local adventures, stargazing and receptions… Read more.
Battle of the Brands
The Big Coachella Recap: Highlighting 25 Brands for 25 Years of the Festival
Headliners rocked Coachella 2026, but it was the brands that truly reached fever pitch. From day clubs to pit stops, the top activations that popped up for the 25th anniversary… Read more.
Court is in Session
The Brief: Food Courts, Dog-Friendly Deli Shops and ‘X-Files’ Extravaganzas
Chili’s summoned consumers to the courtroom to act as the jury in a fast-food case. Also in this week’s news, Woof’s Meat & Provisions and “The X-Files” Marathon Experience… Read more.
Trend of the Week
How Aura Readings are Adding Mystical Elements to Events
In the age of thoughtful takeaways and vibe checks, consumers are lining up to have their “energy” captured, visualized and interpreted at events… Read more.
Booth Design Tips
Four Corporate Exhibitors Talk Engagement Strategies at HIMSS26
On a very lively show floor in Vegas, we connected with exhibitors about how they’re designing booths to reach attendees in an AI-forward health care landscape… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
Last Chance to Apply for the It List and Fab 50: Calling all event agencies and fabricators, it’s your final opportunity to show us what you got. Apply for free to be recognized as one of the top 100 event agencies on the 2026 It List or a top exhibit builder in the 2026 Fab 50. Submissions are due tonight at 11:59 p.m. ET.
 
EMS is Less Than a Month Away: The 2026 Experiential Marketing Summit is coming up May 18-20 in Las Vegas, featuring keynotes, workshops, interactive panels, networking experiences, the Hall of Ideas and more—all designed exclusively for brand marketers and event professionals. Register now.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Jon McLoughlin | jmcloughlin@accessintel.com
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