EM Sizzle Newsletter – 4/17/2026
04.17.26 Pop-ups have been having a hard week. First, Camp Poosh at Coachella got hit by desert winds, and Kylie Cosmetics poked fun at the sandstorm. Next, a larger-than-life Sephora bag appeared in Culver City, CA, as part of a mystery event, but attendees were disappointed by the lackluster experience and crowd rush for swag. And...
Guest Column: Four Tips to Get the Right Event Data from Your Suppliers
Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning...
Finalists Announced: The 2026 Ex Awards
The editors of Event Marketer unveil the finalists of the 2026 Ex Awards, the most prestigious recognition program for the experiential marketing industry.
Field Report: Five Steal-worthy Ideas from the New York International Auto Show 2026
The New York International Auto Show touched down at the Javits Center in New York City, April 3-12, reminding attendees arriving at the entrance to the 126-year-old show’s exhibit halls that it’s “Not just a show. A tradition.” Show organizers reported that attendance opening weekend was up more than 25 percent, year-over-year, its highest since...