| Pop-ups have been having a hard week. First, Camp Poosh at Coachella got hit by desert winds, and Kylie Cosmetics poked fun at the sandstorm. Next, a larger-than-life Sephora bag appeared in Culver City, CA, as part of a mystery event, but attendees were disappointed by the lackluster experience and crowd rush for swag. And lastly, ahead of Ulta Beauty World, a fire started in a booth at the convention center in Orlando. We thought the event mishaps ended with Barbie Dream Fest… |
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| Mobile game Candy Crush brought its wild and colorful realm to the LA Clippers vs. Portland Trail Blazers game. Characters Yeti, Tiffi and Mr. Toffee popped up around Intuit Dome in the pre-game intro, fan section and halftime show… Read more. |
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“We have to stop reporting that ‘attendees loved it’ and start reporting that satisfaction scores jumped 23 points among your key buyer segment and correlated with a 17 percent shorter sales cycle. Same feeling. Completely different conversation.”
–Jon Wolff, Senior Global Events Manager, Solutions and Services Group, Lenovo |
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It List and Fab 50 Applications Due Tonight: Calling all event agencies and fabricators, it’s your last chance to show us what you got. Apply for free to be recognized as one of the top 100 event agencies on the 2026 It List or a top exhibit builder in the 2026 Fab 50. Submissions are due tonight at 11:59 p.m. ET.
Ex Awards Finalists Unveiled: The editors of Event Marketer just announced the highest-scoring campaigns, activations and exhibits up for top honors in this year’s Ex Awards. Winners will be announced live at the 24th Annual Ex Awards Gala on May 18 during the Experiential Marketing Summit in Las Vegas. View the finalists. |
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