The Event Strategist’s Guide to Experience Planning
This go-to guide covers a range of relevant, and critical, topics for experience builders, including the new role of event content, aligning audiences and expectations, experience design as an engagement tool, and getting to the heart of why events are important.The Experience Builder’s Event and Content Roadmap
Much of marketing—events in particular—is fueled by technology. And it’s easy to see it as the driver. But technology is a tool. In any interaction, the human experience comes first, and tech is the enabler. This guide explores the modern tactics that influence experiences, independent of platforms, and identifies the trends impacting the industry, in...
How Thayers’ Influencer-Focused Experiential Strategy is Driving Brand Engagement
Skincare enthusiasts, like us, are seeing a lot more of Thayers on their social media feeds, and that’s no coincidence. The brand has recently been boosting its social presence through influencer partnerships and a growing ambassador program for aspiring creators. In addition to product reviews and promos posted on social, Thayers is hosting events to...
HIMSS26: Corporate Exhibitors Talk Booth Design and Engagement Strategies
With the theme of reimagining health through information and technology, the 2026 HIMSS Global Health Conference and Exhibition brought together more than 28,000 clinicians, executives, policy makers and industry leaders from across the world to the Venetian Expo Center in Las Vegas on March 9-12. From the rise of AI agents to the ease of...