| Shade matching makeup can be a gamble, so Rare Beauty made sure consumers found the right shade of its new True to Myself foundation at pop-ups in NYC and Paris. Makeup artists were on hand to apply foundation on attendees while they waited in line to pull the lever on a giant slot machine. The grand prize was a year’s supply of the new product, but win or lose, the machine dispensed samples for all. |
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| To spotlight Thayers’ line of toner pads, the skincare brand transformed an NYC penthouse into The Thayers Pad, welcoming influencers and media to capture content, explore products and receive a 45-minute facial… Read more. |
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“The reality is that now even if you have 500 followers, you have online reach. We want to acknowledge and reward people who are talking about us on social.”
–Charlotte Minto-Sparks, Director-Brand Engagement, Thayers |
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| EMS Advance Pricing Ends Tonight: The 2026 Experiential Marketing Summit is coming up May 18-20 in Las Vegas, featuring keynotes, workshops, interactive panels, networking experiences, the Hall of Ideas and more—all designed exclusively for brand marketers and event professionals. Prices increase tomorrow, April 11. Register now at the advance rate. |
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