| Experiential innovation, performance indicators that inspire action, collaborative experiences that reflect current consumer trends—we're digging into the year's most effective trade show exhibit strategies and tactics at the Experiential Marketing Summit, May 18-20, in Las Vegas. Listen, get inspired, ask questions, and break it all down with your industry peers. |
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| As Anna Huddleston, our trade shows editor-at-large puts it: "Whenever booth elements move, traffic follows." More from Shoptalk 2026 below. |
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Exhibit Design
HIMSS26: Corporate Exhibitors Share Engagement Strategies
How exhibitors engaged more than 28,000 clinicians, executives, policy makers and industry leaders from across the world in transformative health technologies… Read More |
10 Minutes With...
Q&A: Gabe Weiss of Hitachi Construction Machinery Americas
It’s not often that a heavy equipment brand would bank on helping construction pros find their Zen. But that was exactly Hitachi's approach at CONEXPO-CON/AGG… Read More |
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Activations
Shoptalk 2026: AI Perfumeries, Lover Letters and Conveyor Belts
Shoptalk Spring took place March 24-26 at Mandalay Bay in Las Vegas, bringing together the more than 10,000 attendees from retail, consumer brand and tech landscape… Read More |
Consumer Trends
NYIAS 2026: How Aspirational Messaging Pops in a Sea of Wheels
At the New York International Auto Show, held at the Javits Center in NYC, April 3-12, brands served up few surprises, but plenty of message engineering in their designs… Read More |
Technology
PAX East: Video Game Devs and Tech Brands Level Up Demos
Brand demos have to rise to the occasion at this global show that brings together the gaming community and celebrates game culture. We explore how… Read More |
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+ Last Month's Exhibit Strategies
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About Exhibit Strategies
Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show and field marketing teams, and features exclusive reports on exhibit trends and best practices, case studies, and Q&As.
Story ideas and news, Anna Huddleston: ahuddleston@accessintel.com
Advertising opportunities, Jon McLoughlin: JMcLoughlin@accessintel.com |
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