Eight Pro Tips on Using Real-Time AI Language Translation in B-to-B Events
As b-to-b audiences become increasingly international, and brands prioritize accessibility and inclusivity, real-time AI language translation is becoming a powerful addition to the event marketer’s toolkit. From traditional, large-scale conferences to sales kickoffs and beyond, companies are investing in AI-powered translation tools and platforms designed to enhance engagement on-site, and save time and resources behind...
The Brief: Garden Parties and Beauty Multiverses
This week’s hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture tests and the beauty multiverse at SEPHORiA 2026.
Launch Events: Three Lessons from Neutrogena’s ‘Adulthood USA’ Activation
Plenty of product launches are straightforward, but with a new adult acne line that is pushing skincare into new territory, Neutrogena had to be methodical about how it introduced its Evenly Clear collection. Enter: Adulthood USA, a neighborhood-themed experience for media and influencers that on Feb. 12 used everyday grownup responsibilities, like doing laundry and...
EM B-to-Beat: 3/25/2026
03.25.26 For the first time in decades, SXSW organizers executed a decentralized event format—and brands adjusted their tactics accordingly. For Logitech, the scenario lent itself well to a mobile “Work on Wheels” experience offering hands-on demos and quick hits of education, plus the rooftop Logi Work Lounge, where VIPs took care of biz with...