Downloadable Guide: 20 Event Measurement Metrics That Matter
A comprehensive list of things you can measure at your next event One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential compared to other disciplines in the marketing mix. For years, this industry relied on “gut feeling,” or more qualitative satisfaction metrics, to come up with ROI...
Event Measurement Tech Spotlight: An Update on Beacons
Successful event measurement practices are selective about what they track and measure.
Event Marketing Measurement Association Launches with New Name, Expanded Mission, and First-Ever Certification Course
The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is rebranding as the Event Marketing Measurement Association (EMMA).
Guest Column: Four Easy Steps to Setting Measurable Event Objectives
Experiential marketers are masters at creating moments people remember. But in today’s business climate, unforgettable moments aren’t enough. Leaders are asking tougher questions: What did the event actually deliver? Did it grow the business? Was it worth the investment?