2026 F1 Miami Grand Prix: Full-Throttle Experiences from TikTok, Diageo, Mobil and More
Now in its fifth year, the Formula 1 Miami Grand Prix continues to draw race fans from around the world, with attendance figures estimated at 275,000, and it’s a major activation moment for brands, as the first U.S. race of the season. Every year, we’ve seen more and more brands take advantage of the exploding...
EM Exhibit Strategies: May 2026
If your trade show budget feels tighter than ever, the numbers back you up. The Exhibitor Advocate's 2025 Annual Survey of Exhibition Rates, tracking 224 shows across 23 U.S. cities, found that exhibiting costs are rising at more than triple the national inflation rate of 2.7 percent. Electrical outlet rates jumped 18.4 percent, drayage climbed...
EM Sizzle Newsletter – 5/15/2026
05.15.26 At yesterday’s L.A. premiere of “Star Wars: The Mandalorian and Grogu,” Baby Yoda stole the show by walking the red carpet and waving to fans. Over in Times Square, a larger-than-life Grogu turned heads on a billboard screen by seemingly levitating a giant piece of popcorn over an NYC street. More wholesome marketing stunts, please!...