EM Sizzle Newsletter – 5/29/2026
05.29.26 Amazon Prime just released “Spider-Noir,” but fans outside the Regal Times Square for the premiere were treated to a stunt performance that saw newsboys shouting out headlines about Spider-Man’s return. Then, the 1930s superhero rode in on top of an old-fashioned, black NYC cab. He later emerged on the roof and rappelled down the front of...EM B-to-Beat: 5/27/2026
05.27.26 Whether you joined us live in Las Vegas for the 2026 Experiential Marketing Summit, or watched all of the action unfold on social, you know that this year’s show had some extra sparkle. And we have the industry’s abundance of main character energy to thank. See you at EMS 2027? NEWS & CASE STUDIES...
The Brief: Cave Raves and Bowl Heads
This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads.
EMS 2026: Everything You Missed on Day Two
Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences, curated off-sites and discussions focused on how fresh thinking, hyper- personalization, sustainability and measurement maintain relevance and impact in a digitally dominated world. Let’s dig in. More Coverage: • EMS 2026: Everything You Missed on Day One • Winners Unveiled:...