| Skincare brand The Ordinary is bringing its principles of clarity, accessibility and efficiency to NYC’s transportation system. The Ordinary Bus is a free express bus line directly connecting Domino Park to Prospect Park, replacing a 50-plus-minute subway route that requires going into Manhattan with a no-stop North-South corridor that is open to everyone and available May 26 through June 9. Add it to our list of bus stunts. |
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| Bubbles, anyone? The Hall of Ideas has always been a core element of the Experiential Marketing Summit, but for 2026, exhibitors brought more dimensional builds and interactive booth experiences to the show floor… Read more. |
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“A bigger budget can make something louder. It can’t make something matter.”
–Jimmy Knowles, Global Head of Experiential, Canva |
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Main Character Energy
Winners Unveiled: The 2026 Ex Awards
The 24th annual Ex Awards, the industry’s most prestigious recognition program, drew more than 1,000 entries from around the world. View the winners across 30 categories… Read more. |
| Thank you to everyone who attended EMS 2026! Relive the excitement from Las Vegas on the @eventmarketer Instagram. Did you miss out on the EMS experience? Save the date for next year’s summit: April 27-29, 2027, returning to MGM Grand Las Vegas. |
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