05.27.26 Whether you joined us live in Las Vegas for the 2026 Experiential Marketing Summit, or watched all of the action unfold on social, you know that this year’s show had some extra sparkle. And we have the industry’s abundance of main character energy to thank. See you at EMS 2027? NEWS & CASE STUDIES Production & Logistics Tariffs Update: Event Executives Discuss Current Roadblocks and Biz Impact One year into the sweeping U.S. levies, event experts discuss the impact of rising costs, necessary detours, “radical transparency” and a host of compounding factors… Read more Human Interest Dream Team All-Star of the Month: Collin Hummel, Global Event Director at 3M Hummel and his team strategize on experiences and partnerships that create big opportunities for the 120-year-old brand to explain its market positioning and scientific solves… Read more BEST PRACTICES & IDEAS Sustainability Event Food Waste is Still a Major Problem. These Tactics Can Curb Bad Habits Roughly 55,000 tons of food is wasted annually at U.S. business events. Top marketers and venue operators weigh in on the sustainability strategies that actually work… Read more Planning & Strategy Is Your Event Math 'Mathing?' Read up on 20 Measurement Metrics That Matter Measurement metrics have come a long way from “what feels right” and much closer to “what moves the needle.” The key is understanding how to track and gauge impact… Read more ABOUT THE B-TO-BEAT The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Jon McLoughlin: jmcloughlin@accessintel.com Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook @{optoutfooterhtml}@