SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin
SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz....
Eight Fast Facts from the Pinterest Predicts Agency Insights Guide
Brands not only have to maintain relevance, they need to stay ahead of the next big thing—a task they often charge their agencies with. It can be a daunting effort, but a new Pinterest Predicts Agency Insights Guide released last month in the U.S., UK and Canada was developed to lighten the load.
EM Sizzle Newsletter: 03.01.2024
03.01.24 SXSW is coming up next week in Austin, and "activation" is making headlines. We'll be on the ground among an estimated 300,000 attendees in search of buzzworthy, bizarre and bold brand experiences. Let us know if you'll be there, and in the meantime, dive into our SXSW archives. 📷 Photo of the Week ...
NBA All-Star 2024: Inside 13 Fan Activations
There was a whole lot of good, clean fun to be found among fan activations at the 73rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center...