2025 Trend Guide: Outdoor Experiences
The experiential marketing industry was built on the perception of impermanence. Early event marketers chased moments, designed one-off activations and pop-ups, and relied on tents for shelter as affordable and logistically viable options for the outdoors and the timeline. But the industry has grown up, and so have the clients and their expectations. As clients...
EM Sizzle Newsletter: 10.18.2024
10.18.24 Experience builders have long predicted an “arms race” following Sphere’s launch in Vegas. Now, a second version of the impressive venue is set to be built in Abu Dhabi. This isn’t the first time an announcement has been made for a second Sphere, as the London project was rejected over multiple concerns last year, including...Video Showcase – 10/16/24
Epic Is Our Starting Point. VOLO. Global Experiential Agency. VOLO produces marquee live experiential marketing events, celebrity music performances and large-scale brand immersive general sessions with measurable ROI and speed. Trusted by global Fortune 500 brands. Posted by: VOLO Events Agency EVENT MARKETER ADVERTISE CONTACT US Interested in having your video content featured? Contact...
Q&A: 10 Minutes with Luiz Pustiglione of Caterpillar Inc.
It’s not every day that you need a foldout map to navigate a trade show exhibit… Flanked by towering trucks and equipment, the 56,000-square-foot Caterpillar exhibit at MINExpo INTERNATIONAL 2024 invited attendees to the mine site of the future, showcasing the latest in automation, sustainability and energy optimization, among other areas. The footprint layout was...