Pilot Programs: Melitta Unwraps Euro Café In Philadelphia Rolls Sampling Effort
If a moveable European-style sidewalk café environment boosts sales in Philadelphia the concept could emerge as a bigger part of the marketing mix for Melitta USA. The coffee marketer the No. 5 premium brand last Saturday launched a six-week Euro Café Tour that will bring free java and pastries bistro tables and chairs and classical...
Legal Action: MasterCard Seeks Injunction Against FIFA
Two weeks after Visa announced a seven-year sponsorship of FIFA through 2014 the property's incumbent payment card partner MasterCard International is suing soccer's international governing body. The complaint filed in the U.S. District Court for the Southern District of New York seeks an injunction that would prevent FIFA from moving forward in the agreement with...
Amex Adds Online Element To Tribeca Film Festival Sponsorship
American Express a sponsor of the Tribeca Film Festival since the event's inception in 2002 has added a few new wrinkles to its sponsorship: a new online film competition for budding filmmakers and new activities at the festival's family-themed street fair. The 15 Second Clips Competition invited participants to submit video shorts at Amex's...
Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC
GlaxoSmithKline opened a pop-up shop in New York City for four days in April to promote a new flavor of its Nicorette smoking-cessation chewing gum. The Nicorette Stop Shop now on its way to Atlanta Chicago Houston and Phoenix offers consumers one-on-one counseling sessions with certified smoking cessation counselors; a multimedia learning center (videos...