The Brief: Golden Porta Potties and Boozy ‘Sailgates’
This week’s hot takes on hot topics in experiential marketing cover Golden Porta Potties, boozy “sailgates” and a “Bridgerton” bust.
EM Agency Leader – 10/02/2024
10.02.24 AI has dominated headlines in business this year, but coming in at a close second is sustainability. The greater corporate world faces a fork in the road. After setting aggressive net-zero goals, companies are now scaling back or eliminating their pledges and investments altogether. In events, tough conversations are taking place, too. In the Event...
A Day of Collaborative Learning: What to Expect at Agency Forum 2024
The third annual Agency Forum convenes at Dream Downtown in New York City on Nov. 13, where experiential agency leaders will hear about agency growth strategies and blueprints, trends, client retention, and driving innovation. But this year, we’re reimagining the format. Leading Agency Forum 2024 are the experts from Projectory.live, who will incorporate playful, collaborative...
Agency HR Update: The Talent Pool and Creative Roles
Data from Event Marketer’s annual Event Agency Business Forecast indicated that 2024 would be a year of growth, as agency leaders reported business development, hiring and marketing among their top three investments. Early findings from our 2025 forecast (out this November) show “people” continue to be a key investment for agency leaders, remaining second in...