At Unconferences Attendees Ditch Scheduled Sessions and Make Up Their Own
You’ve labored over the schedule planned high-energy breakout sessions designed fun networking opportunities made sure to break the speakers up into tight 20-minute segments and punched up the entertainment. But ask attendees what they love best and all they can think about is the snack break. Jeez. Fear not seminar warrior. There’s a way to...
Making a Trade Show Presentation Sing
Trade show presentations tend to fall into three categories. On one end of the spectrum are the flashy eye-catching theatrical presentations that set tongues wagging but say little about the brand’s product or service featured in the booth. On the other end is the straightforward product shill which gets to the point but leaves attendees...
Getting a Multiple-Leg Mobile Tour on the Road
For many brands a mobile tour is exactly the right medium but without the optimum reach.
Are Influencers a Myth?
Influentials probably don’t exist at least not in the way you think they do. That’s the hypothesis of Columbia University sociology professor Duncan Watts and University of Vermont assistant mathematics professor Peter Dodds.