B-to-B Events

Making a Trade Show Presentation Sing

By

Trade show presentations tend to fall into three categories. On one end of the spectrum are the flashy eye-catching theatrical presentations that set tongues wagging but say little about the brand’s…

More on This Topic

Trend of the Week

Experiential Marketing Trend of the Week: Delivery Design

Trade Shows

Guest Column: The Fee You Didn’t Know You Were Paying

Conferences

Paycom Makes a Loyalty Play at SHRM26

Trade Shows

Swag That Works: The New Rules for Trade Show Giveaways

Trade Shows

How Beverage Culture is Weaving its way into Trade Show Programs

A Watermelon Basil Refresher? A frothy Strawberry Matcha Latte? An... IV? Beverage culture is exploding, and exhibitors are turning to unique hot and cold non-alcoholic sips to deliver deliciousness along with engagement throughout their trade show programs. Here are some of our favorite flavors and activations. 
Field Report

Eat up 7 Exhibit Trends from the Summer Fancy Food Show

Expo West Event Marketer Sampling Exhibit Design
Trade Shows

Five Mid-Year Trade Show Exhibit Trends to Watch

Trade Shows

How Brands Honored People in Exhibit Designs at ASCO 2026

Trend of the Week

Experiential Marketing Trend of the Week: Creator Summits

Popular

  1. Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
    Festivals & Fan Cons

    Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

  2. Experiential Marketing Trend of the Week: Delivery Design
    Conferences

    Experiential Marketing Trend of the Week: Delivery Design

  3. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

  4. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
    Pop-Ups

    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

  5. The Brief: Retro Malls and Cheese Ball Challenges
    Sponsorships

    The Brief: Retro Malls and Cheese Ball Challenges

  6. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
    Festivals & Fan Cons

    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  7. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
    Festivals & Fan Cons

    Coca-Cola Activates its Largest Footprint Yet at Essence Festival

  8. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  9. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026