NFL Takes on City’s Retail Row
The NFL last week got New York City retailers and fans to show their team spirit with a Back to Football shopping event held along 34th Street’s retail row. Storefronts showcased NFL apparel and other products and consumers, who were encouraged to wear NFL-licensed gear, participated in activities including the New Era Scavenger Hunt, player...
Boeing Celebrates Dreamliner’s Rollout
Though the Boeing 787 Dreamliner had its official rollout a few years back at Boeing’s Everett assembly factory in Washington, the company earlier this year rolled the plane out again to celebrate its new final assembly and delivery facility, the 240-acre Boeing South Carolina in North Charleston, which began production in July 2011. The event’s...
Brands Hit Singles in Target Markets
The “hyper-local” catchphrase is almost cliché these days, mostly because every time event marketers get together, they discuss how consumers want “authentic,” “endemic” experiences that “speak to them.” Of course, many of those same people (they’re such “360-degree marketers,” who think “outside the box,” and they’re trying to “create tribes” of influencers who “fuse” with...
Trolley Tour Promotes New PBS Series
To promote “Daniel Tiger’s Neighborhood,” a new PBS series aimed at preschoolers, the network is bringing a 40-foot historic trolley to kid-friendly events and locations such as museums and zoos. The trolley is a throwback to “Mr. Rogers Neighborhood,” the iconic series that ran on the network for more than 40 years and is the...