September 4, 2012

EventTech 411: Wireless Tech

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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August 30, 2012

Event Wi-Fi Face Off: Rent or Own?

­Every event organizer faces this question at some point: Should I provide wifi at my event? Since the desire is almost always there, and usually budget will make the decision. Let’s assume the answer is yes. So, you’ll put in wifi. Your attendees will love you. But now you face the real tough issue of...

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August 30, 2012

Kawasaki Launches New Ninjas in Times Square

Kawasaki is going all ninja in Times Square on Thursday, Sept. 13, for the launch of its two newest Ninja motorcycles at the Ninja Times Square Takeover. The Japanese performance motorcycle brand will introduce New Yorkers to the latest Ninjas from 11 a.m. to 8 p.m. inside the two-block long celebration.

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August 27, 2012

What it Takes to Offer Wi-Fi at Your Event

Internet access is the gigantic black elephant in the room at every trade show, conference, shindig, hootenanny and pop-up in the world. Consumers and attendees expect it. And they don’t want to plug in at a station. They want wifi. They feel entitled to it, and God help you if they don’t have wifi or...

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