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From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor
Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive showcase of the latest digital health innovations and technologies. More than 1,000 exhibitors presented their devices and services at Orlando’s Orange County Convention Center, March 11-15. HIMSS24 brought health IT solutions to life through a vibrant, multifaceted exhibition environment. We...
Coke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’
Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling campaign for its new Spiced flavor, Coca-Cola celebrated the product’s North American debut by leaning on AI. From March 1-2 at New York City’s ELM, Coke activated a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic...
Going Guerrilla at SXSW: Three Lessons from Shipt
Brands have a history of producing extravagant, budget-busting activations designed to cut through the clutter at SXSW, but sometimes it’s the smaller, nimbler campaigns that make the biggest splash.
HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere
Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of...