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Testing Out Disney World’s RFID MagicBand
It was a tough job, but somebody had to do it. This February, my family and I traveled to Orlando to spend two days at Disney World. Our mission: Test out the new MagicBand—the RFID-enabled bracelets that promise park goers a “more carefree” visit. RFID bands are not new to this industry, of course, but with its...
Citi Goes Green And VIP At Earth Day Festival
Citi on April 18 rewarded members of its ThankYou rewards card program with a VIP experience at the inaugural Global Citizen 2015 Earth Day festival, held on the National Mall in Washington, D.C. The event included performances by artists such as No Doubt, Usher and Train, and speeches by dignitaries and corporate innovators. The mission...
EM All Access: 8 Minutes with Microsoft’s Melissa Porter
In this episode of EM All Access, Microsoft Senior Marketing Strategist Melissa Porter takes you inside the brand’s 365-day-a-year content strategy.
SPAM’s Mobile Tour Features Local Chefs and Recipe Demos
SPAM has hit the road with legendary Food Network Chef Sunny Anderson to show consumers new, creative and high-end ways to use its classic canned meat product. As part of the coast-to-coast SPAMERICAN Food Truck Tour rolled out by Hormel Foods, Anderson and the food truck are traveling across the country to events in 12...