Toyota Wows Auto Show Attendees with Scalable Billboard

Toyota’s Scalable Billboard Takes RAV4 Campaign to New Heights

Video Gallery, Stunts, B-to-C Events
Posted on April 12, 2016 by Rachel Boucher

Toyota’s RAV4 Hybrid vehicle has done well with city dwellers, so to reinforce that relationship while simultaneously making a statement during the New York International Auto Show, Toyota asked consumers…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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