Featured
Experiential Trend of the Week: Laundromats as Venues
Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are leveraging the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh spin...
Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026
If you thought Barbie Mania hit its peak in 2023, think again. The iconic doll indeed ignited a worldwide frenzy following Greta Gerwig’s blockbuster film, but Barbie’s influence is entering a new era with the debut of Barbie Dream Fest in 2026.
Tudum: Four Reasons Netflix’s ‘FUBAR’ Premiere Event was a Hit
What do a stunt pig, the world’s largest action figure and sustainability have in common? They were all strategic aspects of Netflix’s premiere event for season two of “FUBAR.” Indeed, on June 11 at the Tudum Theater in Los Angeles, the brand surrounded press, talent and invited guests in series-themed scenic builds and a bit...
Fresh Thinking on Bringing Content Creators into Your Events
At a time when de-influencing has taken hold of social media to reject the inauthenticity of influencer culture and dissuade users from buying viral products, where do marketers stand with influencers? In the events industry, they’re not going anywhere. If anything, their influence is growing. We’ve seen more and more influencers headline pop-ups and shows,...