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In 2021, the industry’s longest-running recognition initiatives for the experiential industry became one supersized program at a luncheon gala during the Experiential Marketing Summit—the combined Ex Awards + Experience Design & Technology Awards. Here’s a taste of this year’s winning programs.

Among the next big challenges for event marketers is fighting the urge to lean on retrospective pandemic content and messaging and to instead embrace fresh marketing themes and branding. For Facebook’s annual internal event, the GMS Summit, this year themed “Reconnect,” the goal was to inspire audiences with a higher energy, festival-like virtual platform that […]

Visibility can play a critical role in elevating careers. In recognizing the unique challenges facing people of color in this industry and beyond, we developed Experiential in Color, a program designed to share the perspectives of diverse, brand-side rising stars. The goal is to help generate a stronger pipeline for event marketing roles for people […]

For a series whose premiere episode prominently features a rainbow-striped crop top, using a fashion installation as a marketing vehicle seems more than fitting.

Today’s socially distant world has upended much of what we’re used to as consumers and businesses for now. Meetings and conferences are mostly virtual, but savvy marketers have tapped into at-home or reverse activations to amplify on-screen events and build buzz for new products and programs. What reverse activations offer best is a highly personal […]