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Fully integrated campaigns are the way of the future, and those that are too focused on developing dual paths as part of a “hybrid” strategy are losing sight of the big picture. In the new “Experiential Commerce” model, digital is the foundation that unlocks access to audiences and extends campaigns into a variety of touch […]

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. “Not enough brands have put significant thought into the role social media plays within their entire […]

There are any number of actions a consumer can take along the customer journey from awareness to purchase, and by imagining each of them as a stepping stone toward a transaction—a valuable exchange of a good piece of data—you’ll fast-track your brand beyond an integrated approach and into the realm of Experiential Commerce. “Behaviors are […]

Amid the impending death of web-tracking cookies and platforms such as Google and Facebook taking more control over third-party access to their subscribers, the idea of “owning audiences” is becoming a new priority of every marketing organization. Facing a future in which accessing “third-party” databases will be more restricted or highly costly, many Fortune 1000 […]

The industry gathered with an extra spring in its step at the 20th annual Experiential Marketing Summit in Las Vegas, which spanned workshops, meet-ups, breakouts, drone shows and our biggest-ever keynote lineup.