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OMEN made its debut at the 2023 Anime Expo, tapping into the overlap between gaming and anime fans with a three-room journey powered by RFID wristbands that invited attendees to discover their “Spirit of Fun”: Magic, Adventure or Play.  

The energy was sky-high and the dance moves were strong at the 21st annual Experiential Marketing Summit, held in Las Vegas, May 9-11. More than 1,000 industry insiders gathered for a three-day dialogue on the state of experiential and fostering professional and personal growth.  

Winners of the 2023 Ex Awards were crowned at a “Let’s Glow”-themed gala during the Experiential Marketing Summit in Las Vegas, where Reddit took home the top honor.

The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

Fully integrated campaigns are the way of the future, and those that are too focused on developing dual paths as part of a “hybrid” strategy are losing sight of the big picture. In the new “Experiential Commerce” model, digital is the foundation that unlocks access to audiences and extends campaigns into a variety of touch […]