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Experiential Marketing Trend of the Week: Curious Columns
On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives the illusion of more in addition to capturing eyeballs from long distances. But this year, we’re drawn to height of another kind—columns and towering booth elements that feel monumental and stick out in a sea of walls or lack thereof....
Portals, Dimension, and Bites: Five Fresh Ideas from Groceryshop 2025
This year’s Groceryshop 2025, held Sept. 28 through Oct. 1 at the Mandalay Bay Convention Center in Las Vegas, drew more than 5,000 senior-level retail, grocery and CPG professionals from more than 50 countries, with topics such as enterprise-wide AI and health-driven, value-conscious consumers dominating conversations. Owned and produced by Hyve Group, the show has a signature vibe that...
IMEX America 2025: Five Takeaways for Trade Show Marketers
IMEX America, a trade show for the meetings and events industry that took place on Oct. 7-9 at the Mandalay Bay Convention Center in Las Vegas, set a new record with more than 17,000 participants and more than 90,000 scheduled meetings. EM was on the ground to bring you the latest thinking and activations inspo...
Ideas from NYCC 2025: Paramount’s Botany Lab, HBO’s Horror Show, Walmart’s Gaming Retreat and More
Like its counterpart San Diego Comic-Con, New York Comic Con (NYCC) offered a treasure trove of activities and activations built for pop culture superfans this year. The 19th annual event (Oct. 9-12) was packed with panels, cosplay competitions, workshops, talent shows and, yes, brand experiences. From multisensory booths on the show floor at the Javits...