Tours
Event Marketing Lessons From Harry Potter: The Exhibition
Since 2009, Harry Potter: The Exhibition has immersed more than 4 million fans into the world of J.K. Rowling’s books. The exhibition, which launched in Chicago and is currently on view at Palais 2 of the Brussels Expo in Belgium, will travel to The Netherlands next February. But besides revealing what’s inside Hogwarts School of...
MorningStar Farms Wraps the Way to Veg Sampling Tour
Kelloggs’ veggie-based food brand MorningStar Farms this summer launched the Way to Veg experience, a summer sampling tour to tout its veggie burgers, Thai curry bowls and other healthy meal options. The food truck experience, which launched in May at the Mountain Film Festival in Telluride, CO, and ended in September at The Taste in...
Casper Dreams up a Mobile Nap Tour
We all know how it feels to hit the mid-afternoon slump—that moment you’d practically give up a limb to get just a few minutes of shut-eye to help you power through the rest of your day. With that in mind, mattress startup Casper is making dreams come true with its 15-city mobile Nap Tour. Armed...
Canadian Tire Unites Olympians and Fans with the Red Door to Rio
Canadian Tire’s Red Door to Rio activation connected Olympic athletes and their supporters back home through an innovative live-streaming experience that transformed a freestanding doorway into a platform for real-time engagement. The program was comprised of one red door setup in Canada’s Olympic House in Brazil, and one that traveled to six locations around Canada....