Sampling Tour: Eight O’Clock Coffee Branding Has ‘Intention’

Sampling Tour: Eight O’Clock Coffee Branding Has ‘Intention’
Inside the Bold Eight O'Clock Coffee Sampling Tour

Bold Branding Gives an Eight O’Clock Coffee Sampling Tour ‘Intention’

How the coffee brand is disrupting the category with a blend of marketing campaign engagements   To drive trial of its new Infusions line—coffee infused with ingredients to help you stay “alert”…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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