Stunts
Locals Lead a Renaissance Hotels Harlem Scavenger Hunt
One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed “Navigators” expose guests to hidden gems within the hotels’ local communities. For the launch of its new Discover This Way campaign promoting Navigator, the brand staged a scavenger hunt-filled evening for loyalty members, press and influencers featuring performances, local personalities...
Micro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day
General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day micro-program in Boston that had consumers posting on social media to be selected for a delivery of the cereal by its brand character, Lucky, himself. The daylong program, which began at 12:01 a.m. on the holiday, invited consumers to post...
HBO’s #ForTheThrone Campaign Inspires Fans and Brands to Celebrate ‘Game of Thrones’ Final Season
It’s safe to say that the eagerly anticipated premiere of “Game of Thrones'” eighth and final season is a significant cultural moment. So, it’s no surprise that brands have jumped aboard the dragon wagon to capitalize on the hype. From a search for icy-white Mountain Dew cans that reveal Arya Stark’s kill list when chilled...
Stunts: Taco Bell Canada Fans Trade a Drive-Thru for a Slide-Thru on the Slopes
Taco Bell is known for creating clever activations for its enthusiastic millennial and Gen Z fan base. It has held an exclusive dinner in its top-secret test kitchen, hosted Airbnb sleepovers in its restaurants and, recently, it erected a billboard that literally dispensed piping hot nacho cheese. Taco Bell’s latest stunt lives up to its...