Stunts

For the first time in more than 30 years, organizers of the SXSW Conference & Festivals overhauled the show with a decentralized format that unfolded across downtown Austin—and brands activating around the city adjusted accordingly.

This week’s hot takes on hot topics in experiential marketing cover charitable hair flips, a cross-country scavenger hunt and “Death to Midlife.”

McNugget Caviar, anyone? How about a box of conversation hearts themed around the U.S.’s weakened economy? Or, perhaps you’d like to bid on a $35,000 diamond ring shaped like a can of BuzzBallz? Valentine’s Day is always an opportunity for marketers to spark brand love, and this year has yielded some particularly steal-worthy ideas. We’re […]

Temperatures are low but engagement is high this winter as brands bundle up and take their tactics to the slopes. Between the hype around the 2026 Winter Olympic Games, the revamp of X Games Aspen and a particularly snowy season for much of the U.S., it’s no wonder event profs are embracing the cold weather […]

This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and beer-themed social experiments.