Stunts

This week’s hot topics in experiential marketing cover billboard bars, “Pouroscope” Stations and Sensoria: The Black Currant Experience. 

Consumers who are fatigued by the overstimulation and grand gestures often associated with todays’ brand activations may take comfort in a growing industry trend: miniaturized touchpoints. Charming, playful and intriguing, these tiny tokens of engagement, from collectibles to micro-spaces, are earning big-time attention.   MGA’s Miniverse MGA Entertainment drummed up a whole lot of buzz […]

This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and pet ASMR.

Not every live engagement needs to be an elaborate event. In the age of diminished attention spans, a quick, memorable brand interaction supported by the right strategy can go a long way. That’s where interactive billboards and OOH installations are coming into play. Done right, they’re approachable, efficient and primed for sharing.   Instant Product […]

For the first time in more than 30 years, organizers of the SXSW Conference & Festivals overhauled the show with a decentralized format that unfolded across downtown Austin—and brands activating around the city adjusted accordingly.