Stunts
The Brief: Stupid Pet Tricks and Cocktail Lingerie
This week’s hot takes on hot topics in experiential marketing cover cocktail lingerie, Goodbye Pies and stupid pet tricks.
The Brief: Frozen Billboards and Victorian Peep Shows
This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep.
Holiday Activations: 14 Brands that Made Festive Season Sparkle
The holiday season is full of hustle and bustle—look no further than Nestlé’s mall “speeding tickets” for a sign that we all need to slow down—but it’s also brimming with fun, festive brand experiences that take the edge off of searching for the perfect gift and facing the in-laws. Grab a cup of cocoa and...
How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks
It’s been 30 years since “Frasier” first made waves on the airways, and as Paramount+ prepared to revive the renowned sitcom this fall, it became abundantly evident that fans were still clamoring for a dose of the haughty radio psychologist.