Sampling
Modelo Taps Into Beer Drinkers’ Creative Side
Modelo Especial is a beer brand that takes its glassware pretty seriously. For the past three years, the Mexican brew, which dates back to 1925 and is now owned by Constellation Brands, has partnered with artists to create glassware that reflects its heritage of craftsmanship and artisanal qualities. This fall it took the effort up...
Skinnygirl CEO Takes on a Brand Ambassador Role
Most consumers think of Skinnygirl strictly as a cocktail brand that produces low-calorie alcoholic beverages. But with a new line of protein bars and shakes set to hit Walmart shelves on Nov. 20, the brand needed to showcase its healthier side, prompting a food truck experience that took its protein-filled treats to the streets. On...
Rachael Ray Every Day Celebrates its Anniversary with a Food Truck
Rachael Ray Every Day magazine on Oct. 14 celebrated its 10th anniversary in New York City with a customized food truck that served up the staff’s favorite burgers and handed out giveaways. Later that night, the publication held a VIP party for media, press, bloggers and clients. The magazine rewrapped an existing food truck, Frites...
Birchbox’s Pop-Up Lets Consumers Try Before They Buy
Birchbox redefined the meaning of BYOB in August with its biggest activation to date—a three-city tour that invited consumers to “Build Your Own Box” with its array of beauty products. With the three-day stints in Chicago, Atlanta and Los Angeles, the brand invited consumers to browse a handpicked assortment of makeup, skin care and hair...